CATALYZING RURAL HEALTH: INNOVATIVE STRATEGIES TO STRENGTHENING POST-COVID HEALTHCARE

P. JAISRIDHAR¹*, S. ABIRAMI², A. PIRMORADI³, G. HOSSEININIA⁴, M. BAKHTIARI^5
1Directorate of Extension Education, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
²Department of Agricultural Extension & Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
³Agricultural Engineer and Educator, Department of Agriculture and Rural Development, Razi University, Tehran, Iran
⁴Faculty of Entrepreneurship, University of Tehran, Iran
⁵Farhangian University, Iran
* Corresponding Author : drjai.extn@gmail.com

Received : 04-07-2023     Accepted : 28-08-2023     Published : 30-08-2023
Volume : 15     Issue : 8       Pages : 12571 - 12576
Int J Agr Sci 15.8 (2023):12571-12576

Keywords : Human capital, Capital rearrangement post covid era, Health and health standards, Countryside
Academic Editor : Dr H Chandrashekar, Pradip Kumar Saini
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Directorate of Extension Education; Department of Agricultural Extension & Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India. Authors are also thankful to Agricultural Engineer and Educator, Department of Agriculture and Rural Development, Razi University, Tehran, Iran; Faculty of Entrepreneurship, University of Tehran, Iran; Farhangian University, Iran
Author Contribution : All authors equally contributed

The World Health Organization considers the major causes of hospital problems to be a lack of manpower or the inefficiency of the skilled labor force. Therefore, recovering human capital is particularly important to improve health and health standards, especially in the post-COVID era. Accordingly, the present study attempts to develop a suitable model for recovering human capital to improve health standards during the post-COVID period in rural areas. The study aimed to draw attention among rural people to COVID and its unexpected crisis in order to improve the health standards of post-COVID conditions in rural areas of India and Iran. The study follows the qualitative method and content analysis (open, axial, and selective coding). The data were gathered through semi-structured interviews with experts and healthcare managers. Research validity was approved through extensive review by experts; also, the reliability evaluation of the study was assessed by reaching an agreement between Inter-Coder Reliability and using Test-retest Reliability. The results of the study indicate that the human capital needed to improve the health and health standards of post-covid villages should be managed through human capital management, individual development, and organizational development. The consequences of applying this approach to health organizations include synergistic, agility, cutting costs, and improving performance, service quality, and sustainable development. Based on the results of the conceptual model research elevating the human capital in rural areas could be an effective solution to the prevention of coronary disease

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