One of the most important concepts in behavioral finance is the decision factors, which are influenced by market movements. This survey and examines the perceptions, preferences and various investment strategies adopted by investors in the Indian stock market. Study on the basis of a survey of various respondents.

The present study aims to review the research studies to gain knowledge about investment study and trading pattern of individuals dealing which influence the investment behavior in different countries. The study shows these factors impact investment risk tolerance and decision making process among men and women and among different age groups. The individual investor plays the important role in the stock market because of their good savings. The stock market cannot ignore the behavior of individual investors. Number of individuals find investments to be fascinating because they can participate in the decision making process.