Women and men are equally bound to risk and require risk management. India even today is a patriarch society where men’s contribution to the society has been more. But with the recent developmental policies of the government and women’s education, women of India have started to ascertain their position in the country’s development. Women’s participation in workforce, their earnings, their contribution to the GDP of the country and decision-making capacity has made them more prominent. However, when it comes to insurance still men who is considered to be the head of the family (essentially need not be a breadwinner) is likely to hold an insurance where as women even when they are the breadwinner, lag in insurance coverage. Usage of internet and social networking among women is on the raise. With companies finding online presence and using social networking for marketing, this study proposes to investigate the influence of social networking sites (SNS) on women’s attitude towards Insurance. An online survey was conducted by posting the link of questionnaire in Facebook and other Social networking sites. 263 useful responses were received. The results showed that women who are active on networking sites are having insurance. Their attitude towards insurance is positive. However, relationship between SNS behaviour and insurance was not established. The article discusses on the outcome and provides suggestion on how to promote insurance to women in SNS.

This study concerns the characteristics of loss risk analysis software developed by the Authors. The VaR Calculator significantly improves estimation of value-at-risk along its determinants such as level of confidence, constant smoothing factor or the number of past observations. Its additional benefit consists in compiling several different methods of determining value-at-risk in one programme and making the computational procedures more efficient. Therefore, the calculator described provides a free, constantly updated option for predicting negative market changes and thus reducing risk.