ANALYTICAL STUDY ON DIGITAL EXTENSION AMONG FARMERS: SOCIO-ECONOMIC AND COMMUNICATION STATUS IN MADHYA PRADESH

P. JENA¹, A.S. CHAUHAN², K.C. SINGH³, M. SARYAM⁴*
¹Department of Agricultural Extension & Communication, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
²Professor, Department of Agricultural Extension & Communication, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
³Scientist, ICAR-Krishi Vigyan Kendra, Rewa, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
⁴Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, 221005, Uttar Pradesh, India
* Corresponding Author : manohar.saryam@gmail.com

Received : 30-05-2020     Accepted : 10-06-2020     Published : 15-06-2020
Volume : 12     Issue : 11       Pages : 9931 - 9935
Int J Agr Sci 12.11 (2020):9931-9935

Keywords : Socio-economic, Communication, Digital extension, Digital network, ICT, Empowerment and social media
Academic Editor : Manoj Kumar Sharma
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Agricultural Extension & Communication, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur, 482004, Madhya Pradesh, India
Author Contribution : All authors equally contributed

The present paper attempts to examine the socio-economic and communication status of the respondents in Rewa district of Madhya Pradesh in the year of 2019-20. The study was conducted in 12 villages located at Rewa and Naigarhi block of Rewa district. Data for the study was collected from a sample of 120 respondents. The findings of the study revealed that 45.84 percent belong to middle age of respondents, cent percent respondents had male in the study area, (40%) attained graduate, followed by High school (20.83%) of respondents, 80 percent were belong to nuclear family, 20 percent belong to joint family, majority of respondents had small landholding (45.83 percent) followed by marginal landholding (40 percent),majority of family had Rs. 30,000-50,000/- per month (58.33 percent) followed by family had Rs. 20,000-30,000/- per month (20.84 percent), more than Rs. 50000/- per month (16.67 %) and only 4.16 percent family had less than Rs. 20,000/-per month, majority of family had one membership in organization (90 percent), respondent had pakka house (66.67 %) and (33.33 %) had kachcha house, respondents had medium (66.67 %) farm power materials, respondent had medium (62.50 %) material possession followed by high (19.16 %) and (18.34%) had low material possession, majority of respondent had medium (71.67%) Information management Behavior, majority of respondent had medium (81.67 percent) Decision making abilities, (77.50%) had medium level of aspiration followed by 12.50 percent low and 10.00 percent had high level of aspiration, 76.66 percent respondent had medium achievement motivation this leads to understanding that they had motivated about their work and use of technology in future and 74.17 percent respondent had medium communication behavior of the respondents.

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