SOCIO-PERSONAL CHARACTERISTICS AND COMMUNICATION SOURCES UTILIZATION PATTERN OF SMALL RUMINANT LIVESTOCK OWNERS (SRLO) IN COSTAL BELT OF WEST BENGAL

D. SAHA¹, A. GOSWAMI², S. BISWAS³*
¹Department of Veterinary & Animal Husbandry Extension Education, West Bengal University of Animal and Fishery Sciences, Kolkata, 700037, West Bengal, India
²Department of Veterinary & Animal Husbandry Extension Education, West Bengal University of Animal and Fishery Sciences, Kolkata, 700037, West Bengal, India
³Department of Veterinary & Animal Husbandry Extension Education, West Bengal University of Animal and Fishery Sciences, Kolkata, 700037, West Bengal, India
* Corresponding Author : sbiswasvet@gmail.com

Received : 03-04-2020     Accepted : 17-04-2020     Published : 30-04-2020
Volume : 12     Issue : 8       Pages : 9719 - 9721
Int J Agr Sci 12.8 (2020):9719-9721

Keywords : Socio-Personal, Small ruminant, Communication, Livestock, Coastal
Academic Editor : Dr Manoj Sharma, Meena K. C., Dr Prashant Shrivastava, Dr K S Vinayaka
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to Department of Veterinary & Animal Husbandry Extension Education, West Bengal University of Animal and Fishery Sciences, Kolkata, 700037, West Bengal, India
Author Contribution : All authors equally contributed

Small Ruminant Livestock Farming has been an integral part of many households in rural areas. The present study was planned and carried out among 140 respondents in four villages in costal belt (Sundarbans area) of South 24 Parganas district in West Bengal to find out the socio-personal profiles of the Small Ruminant Live Stock Owners (SRLO). They were predominantly most active age group (30-45 years), maximum owners were above primary level education, belonging to Hindu religion from Scheduled caste and General with nuclear family. They were marginal and small livestock holding with low annual income from small ruminant farming. Majority of SRLO were used farm publication in mass media, livestock owner from other villages, BLDO/Veterinary Officer and Panchayat personnel in personal cosmopolite communication and resident of the same village but other than neighbors in personal localite communication sources utilization in costal belt of South 24 Parganas district in the state of West Bengal.

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