A STUDY ON KISAN MOBILE ADVISORY IN REWA DISTRICT OF MADHYA PRADESH

KINJULCK C. SINGH¹*, CHANDRAJIIT SINGH², A.K. PANDEY³, M.K. MISHRA^4
1ICAR - Krishi Vigyan Kendra, Rewa,486001, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Adhartal, Jabalpur, 482004, Madhya Pradesh
²ICAR - Krishi Vigyan Kendra, Rewa,486001, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Adhartal, Jabalpur, 482004, Madhya Pradesh
³ICAR - Krishi Vigyan Kendra, Rewa,486001, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Adhartal, Jabalpur, 482004, Madhya Pradesh
⁴ICAR - Krishi Vigyan Kendra, Rewa,486001, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Adhartal, Jabalpur, 482004, Madhya Pradesh
* Corresponding Author : kinsingh19@gmail.com

Received : 16-03-2018     Accepted : 20-03-2018     Published : 30-03-2018
Volume : 10     Issue : 6       Pages : 5485 - 5487
Int J Agr Sci 10.6 (2018):5485-5487

Keywords : Information needs, farmers, information sources, reliability of information
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to ICAR - Krishi Vigyan Kendra, Rewa, 486001, Jawaharlal Nehru Krishi Vishwa Vidyalaya, Adhartal, Jabalpur, 482004
Author Contribution : All author equally contributed

The present study focuses on identifying information needs of the agrarian community and other related enterprises so that the need could be catered through ICT via Kisan Mobile Sandesh programme run by Krishi Vigyan Kendra, Rewa. Data revealed that information on availability of seeds, insect pest management and low cost inputs are the major requirements although the need varied vastly, information on product planning was the least needed information reported by respondents. Majority of beneficiary reported Rs 1000-2500/- increase in Income due to availability of useful and clear information on right time from authentic source.

1. Suresh Chandra Babu, Claire J. Glendenning, Kwadwo Asenso Okyere and Senthil Kumar Govindarajan (2012) Farmers’ Information Needs and Search Behaviors: Case Study in Tamil Nadu, India. 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126226, International Association of Agricultural Economists.
2. Eliss D. (1986) International J. Info. Manage., 6 (2).
3. Saravanan R., Raja P. and Sheela Tayeng (2009) Indian J. Ext. Edu., 45, 51-54.
4. Shera J.H. (1972) The foundations of education for librarianship. New York: Becker & Hayes, 20.
5. Singh Kinjulck C., Singh C.J. and Pandey A.K. (2011) Kisan Mobile Sandesh: A Multistage Innovative Program for Technology Dissemination. Abstract: National Seminar on Innovatibe Extension Approaches for enhancing rural household income helps at JNKVV Jabalpur from Sept. 27-29, 2011.