STUDY OF STRUCTURE, CONDUCT AND PERFORMANCE OF CABBAGE SEEDMARKET IN HASSAN DISTRICT OF KARNATAKA

STEPHAN RAJ¹*, A.D. NAIK², G.M. GADDI^3
1Department of Agribusiness Management, University of Agricultural Sciences, Krishi Nagar, Dharwad, Karnataka 580005, India
²Department of Agricultural Economics, University of Agricultural Sciences GKVK Bengaluru, Karnataka, 560 065, India
³Department of Agricultural Economics, University of Agricultural Sciences GKVK Bengaluru, Karnataka, 560 065, India
* Corresponding Author : stephanbidar@gmail.com

Received : 20-06-2017     Accepted : 23-10-2017     Published : 30-10-2017
Volume : 9     Issue : 50       Pages : 4854 - 4856
Int J Agr Sci 9.50 (2017):4854-4856

Keywords : Market, Market structure, Market concentration, Market conduct and Market performance
Academic Editor : Dr Pradeep Mishra, Gurleen Kaur, Kanaga V, Priyanka Agarwal
Conflict of Interest : None declared
Acknowledgements/Funding : I place on record with sincerity the indebtedness to Department of Agribusiness Management, University of Agricultural Sciences, Krishi Nagar, Dharwad, Karnataka 580005, India for their help in carrying out this investigation.
Author Contribution : Stephan Raj, Ph.D scholar Department of Agribusiness Management. University of Agricultural Sciences Dharwad. This research article is prepared from the Ph.D thesis work

The study was carried out in Hassan district to know the structure of market, conduct and performance of market for cabbage vegetable seeds. Convenient sampling technique was adopted for this study. Hassan district of Karnataka was selected and structured questionnaires administered to dealers, nurserymen and distributors for collecting the required data. Four vegetable seed companies were selected based on the higher market sales volume. Herschman-Herfindal index model was used for analyzing the market structure. Descriptive statistics were used to analyse the market conduct and performance. The Herschman-Herfindal index, for determining the level of concentration in relation to the structure of the cabbage vegetable seeds in the market shown that there was high degree of market concentration in the district, this suggested no easy way for new firms to enter market. The promotional activities of different vegetables seeds companies were calculated by percentages and to know the market performance, sixteen parameters ranging from product display to distributors depth were devised during the study. Each company was ranked on 1 to 5 scales. A comparison on individual parameter was done and the overall performance of each of the company was calculated with help of a grid. The study indicated that, the company had employed agricultural graduates in the district who had created good relationship with the dealers, nurserymen and vendors in the market. The overall performance of Syngenta seeds was topmost, followed by Seminis seeds, Mahyco seeds and Nunhems seeds.

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