MARKETING EFFICIENCY IN DIFFERENT GRADE OF REGULATED MARKETS OF WHEAT IN MADHYA PRADESH

RAVI SINGH CHOUHAN¹*, JAYANT KUMAR GUPTA^2
1Mahatma Gandhi Chitrakoot Gramoday VishwaVidyalaya, Chitrakoot, Satna, 485334, Madhya Pradesh
²Mahatma Gandhi Chitrakoot Gramoday VishwaVidyalaya, Chitrakoot, Satna, 485334, Madhya Pradesh
* Corresponding Author : rsc.aerc@gmail.com

Received : 30-08-2016     Accepted : 03-10-2016     Published : 01-11-2016
Volume : 8     Issue : 53       Pages : 2729 - 2732
Int J Agr Sci 8.53 (2016):2729-2732

Keywords : Marketing Efficiency, Wheat, Different Grade, Regulated Markets, Madhya Pradesh
Academic Editor : Dr Dattatray Bhimaji Lad
Conflict of Interest : None declared
Acknowledgements/Funding : None declared
Author Contribution : None declared

The present study has been under taken in different grade regulated markets to find out the availability of facilities and services, to analyse the technical and price efficiency of different grade regulated markets of wheat in Madhya Pradesh. The present investigation is restricted to the four different grade of regulated markets (Krishi Upaj Mandi) of wheat i.e., Sehore, MHOW, Kalapipal and Katangi, which have been selected randomly from each grade (A, B, C and D Grade) regulated markets in Madhya Pradesh. A grade (Sehore) regulated market have found to facilitate more than the other markets but this particular market was found less price efficient than the other markets. All the markets have poor market facilities with regards to National e-Agriculture Market (e-market). As e-market has all the facilities like post-harvest, cold chain, well developed marketing infrastructure, efficient marketing system, competitive trade as well as value addition services such as grading and storage, more transparent auction process and increased participation of buyers etc, which is the prime need of present market scenario. Thus, these markets must be fined with present needs of era and accomplished with all the facilities so that farmer could be able to trade his product from his home instead of reached in market with several constraints i.e. supply chain inefficiency, post- harvest losses, information asymmetry, unavailability of credit, storage and grading, intermediaries, which the farmers faced in the regulated markets.