MARKET POTENTIAL OF ORGANIC FOODS IN INDIA-AN OVERVIEW

MANOJ PATIDAR¹, SANDEEP CHOUHAN²*, ROHAN SHARMA³, UPESH KUMAR⁴, NEERJA PATEL^5
1Department of Agricultural Business, Krishi Vigyan Kendra, Sehore, Madhya Pradesh
²Department of Agricultural Extension, Krishi Vigyan Kendra, Sehore, Madhya Pradesh
³Department of Agricultural Extension, Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya, Gwalior, Madhya Pradesh
⁴Department of Plant Protection, Krishi Vigyan Kendra, Sehore, Madhya Pradesh
⁵Department of Agricultural Extension, Krishi Vigyan Kendra, Badwani, Madhya Pradesh
* Corresponding Author : sandeep.chouhanmp@gmail.com

Received : 13-07-2016     Accepted : 10-08-2016     Published : 27-10-2016
Volume : 8     Issue : 51       Pages : 2326 - 2328
Int J Agr Sci 8.51 (2016):2326-2328

Keywords : Market Potential, Organic agriculture.
Academic Editor : Dwivedi Ashish
Conflict of Interest : None declared
Acknowledgements/Funding : None declared
Author Contribution : None declared

The global organic food market is growing rapidly, with the growth rate of about 19% in 2007. Organic farming is being developed rapidly and is now practiced in more than 140 countries of the world. Globally 32.4 million ha of the agricultural land, are currently managed organically. Demand for organic food is concentrated in North America and Europe, these two regions contributed around 96% of global revenues in 2007. There are 481 certification bodies across the world (16 in India). Organic farmers thought that problems in post harvest management (57% responses) are the major problem in marketing; 38% responses were related to purchasing by sponsor and 5% responses were related to transportation.