ROLE OF CO-OPERATIVE SOCIETIES IN AGRICULTURE PRODUCT PROMOTION IN MAHARASHTRA

S.S. DARADE^1
1Department of History, Art, Commerce and Science College, Sonai- 414 105, MS, India.

Received : 23-01-2015     Accepted : 06-03-2015     Published : 24-03-2015
Volume : 5     Issue : 1       Pages : 67 - 69
J Pol Organ Manag 5.1 (2015):67-69

Keywords : Co-operative, delivery, Endorsement, Promotion
Conflict of Interest : None declared

The Indian Farmers Fertiliser Co-operative Limited (IFFCO) (External website that opens in a new window) is a unique venture in which the farmers of the country through their own Co-operative Societies created this new institution to safeguard their interests in the production and delivery of fertilisers. Registered in 1967, IFFCO is a Multi-unit Co-operative Society & has made strategic investments in several joint ventures across India & the world, with the sole view of benefiting farmers in India. The delivery of IFFCO's fertiliser is undertaken through over 39824 Co-operative Societies. The entire activities of Delivery, Sales and Endorsement are co-ordinated by Promotion Central Office (MKCO) assisted by the Promotion offices (External website that opens in a new window) in the field. In addition, essential agro-inputs for crop production are made available to the farmers through a chain of 158 Farmers Service Centre (FSC) (External website that opens in a new window).