REVISITING INTERNATIONAL BUSINESS THEORY: TOWARDS INTERNATIONAL ENTREPRENEURSHIP IMPERATIVES

AWANG A.^1
1Universiti Teknologi MARA, 02600 Arau, Perlis, Malaysia.

Received : 14-11-2013     Accepted : 18-12-2013     Published : 30-12-2013
Volume : 3     Issue : 1       Pages : 31 - 40
Bioinfo Bus Manag 3.1 (2013):31-40

The call for revisiting of international business theory (IBT) seems critical when international business studies now growing and inevitably demand for revitalization of present knowledge and creation of new knowledge. Scholars and students’ idea in this topics of research should progress beyond basic international business issues found in textbooks. Scholars and students now should explore further in uncharted territories beyond present theories and practices. This revisit employs qualitative approach through literature search begins as early as 1600. The paper walks the development of IBT to date. Each IBT is analyzed to ascertain their fit with present uncertainty, dynamicity and landscape that increasingly competitive. Review and discussions about classic and recent models ever published, suggested themes and research questions for future use are presented. The paper ends with recommendations and suggestions for future development in IB research knowledge base and bibliographic references.