ASSESSMENT OF SHRINKAGE OF VEGETABLES IN SELECT UNORGANISED RETAIL OUTLETS OF COIMBATORE CITY

V.M. INDUMATHI¹*, B. NAVANEETHAM², M. MALARKODI^3
1ICAR-Krishi Vigyan Kendra, Vamban, Pudukkottai, 622303, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
²Karunya University, Karunya Nagar, Coimbatore, 641114, Tamil Nadu, India
³Directorate of Agribusiness Management, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
* Corresponding Author : induarm@tnau.ac.in

Received : 02-10-2020     Accepted : 27-10-2020     Published : 30-10-2020
Volume : 12     Issue : 20       Pages : 10314 - 10317
Int J Agr Sci 12.20 (2020):10314-10317

Keywords : Shrinkage, Unorganised stores, Fruits, Vegetables, Procurement
Academic Editor : Avinash Sharma, Gauri Sankar J P Jena, Dr B. S. Vyakarnahal
Conflict of Interest : None declared
Acknowledgements/Funding : Authors are thankful to ICAR-Krishi Vigyan Kendra, Vamban, Pudukkottai, 622303, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
Author Contribution : All authors equally contributed

Fruits and Vegetables are rich in vitamins, minerals and are excellent sources of fibers. They are essential food items for human consumption for healthy lifestyle. The loss at retailer’s level does not add value to neither the retailer nor consumer. Shrinkage is the term that constitutes wholesale and retail losses in terms of quantity and value. Ten unorganized stores in Coimbatore City were selected based on the volume of business, store location and handling of major vegetables. Percentage analysis was worked out to study the volume of procurement, sales and shrinkages in selected vegetables in individual stores. Carrot and Tomatoes were the mostly sold vegetables with respect to procurement in unorganized stores. The unorganized stores had showed less than 10 percent shrinkage on every vegetable except bitter gourd. The daily average sale of unorganized stores was 998.43 kg and the daily average shrinkage was 58.20 kg

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