COMPARATIVE STUDY OF FARMERS REACTIONS IN SEEKING AGRI-INFORMATION THROUGH MASS MEDIA IN AGRO-CLIMATIC ZONES OF HARYANA

NUPUR¹*, SUSHMA GANDHI^2
1Department of Communication Management and Technology, Guru Jambheshwar University of Science & Technology, Hisar, Haryana 125 001, India
²Department of Communication Management and Technology, Guru Jambheshwar University of Science & Technology, Hisar, Haryana 125 001, India
* Corresponding Author : nupur.dhukia@gmail.com

Received : 17-06-2018     Accepted : 11-07-2018     Published : 15-07-2018
Volume : 10     Issue : 13       Pages : 6638 - 6640
Int J Agr Sci 10.13 (2018):6638-6640

Keywords : Agri-information, respondents, agri-climatic zones, print media, leaflets
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to Guru Jambheshwar University of Science & Technology, Hisar, Haryana 125 001, India
Author Contribution : All author equally contributed

The present studies were conducted during year 2010 in four selected districts of Haryana viz. Hisar (Gorchhi), Rohtak (Bahu Jamalpur), Kaithal (Chandana) and Mohindergarh (Malara Bas) representing Eastern, Western, Northern and Southern agro-climatic zones of Haryana, respectively. In all, 800 respondent- farmers were randomly selected in four districts (200 in each selected village) and data on farmers’ reactions in seeking agri-information through mass media methods were collected from all the respondents with a well-developed respondent schedule. The maximum mean number of 194(24.2) respondent-farmers having farming experiences was recorded in the age-group of 16-20 years, while educational status of matriculation level of respondents was found to the tune of 296 (37) in operational area of study. Present results of study reveals that maximum mean number of 320 (40) respondents occasionally received agri-information, while minimum mean number of 52 (6.5) respondents, who never received any information's through seeing television. Maximum number of respondents 694 (80.8) got these information occasionally and minimum number of 12 (1.5) respondents were recorded, who were regular listeners of radio to seek information's. Maximum mean number of 536 (67) respondents had occasionally and minimum number of 66 (8.2) respondents were found as frequent readers of newspapers to get agri-information. Maximum mean number of 564 (70.5) respondents never received any information's through agricultural literatures/magazines ,while minimum number of 12 (!.5) were regular readers to seek these information. Likewise, maximum mean number of 732 (91.5), who never read and 10 (1.2) number of respondents were recorded as frequent users of leaflets to seek these information.

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