CONTENT ANALYSIS AND COMPARATIVE STUDY OF GOOD MANAGEMENT PRACTICES FOLLOWED BY COMMUNITY RADIO STATIONS

D.K. KRISHNA¹, N.V. KUMBHARE²*, R.N. PADARIA³, PREMLATA SINGH⁴, ARPAN BHOWMIK^5
1Division of Agricultural Extension, ICAR- Indian Agricultural Research Institute, Pusa, New Delhi, 110012, India
²Agricultural Technology Information Centre (ATIC), ICAR- Indian Agricultural Research Institute, Pusa, New Delhi, 110012, India
³Professor, Division of Agricultural Extension, ICAR- Indian Agricultural Research Institute, Pusa, New Delhi, 110012, India
⁴Head, Division of Agricultural Extension, ICAR- Indian Agricultural Research Institute, Pusa, New Delhi, 110012, India
⁵Scientist, ICAR- Indian Agricultural Statistics Research Institute, New Delhi, 110012 India
* Corresponding Author : n_kumbhare@yahoo.com

Received : 08-05-2018     Accepted : 23-06-2018     Published : 30-06-2018
Volume : 10     Issue : 12       Pages : 6485 - 6488
Int J Agr Sci 10.12 (2018):6485-6488

Keywords : Sheath blight resistance, Percent of disease severity, Segregation populations, Gene effects, Epistasis, Rice, Grain Yield, Amylase content
Conflict of Interest : None declared
Acknowledgements/Funding : Author thankful to respondents of the study, community radio and its entire staff. Author also thankful to ICAR-Indian Agricultural Research Institute, Pusa, New Delhi, 110012
Author Contribution : All author equally contributed

The study was taken up to compare the content broadcasted and good management practices followed in three community radio stations (CRS) operational under state agricultural university (SAU), Krishi Vigyan Kendra (KVK) and non-government organization (NGO). A sum of 120 listeners and 30 staff members were interviewed. Some of the good management practices of SAU-CRS recorded were: more number of village volunteers, versatile content creation, connecting with sponsoring agencies, knowledge back up by scientists. KVK-CRS practiced a messaging service to give alert to the listeners about important programmes. NGO-CRS maintained 12 members’ content management committee, which comprised rural women and innovative farmers. It has also installed wind mill to generate electricity during power cut. Major programmes aired from the community radios were listed across broadcast timings subjects covered, duration, frequency per week, format of presentation and resource person.

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